-what Bad Apples is
Bad Apples is a framework designed to tackle the issue of food waste by combining a food event and a reward program. The goal is to raise awareness about existing food waste organizations while encouraging individuals to actively participate in reducing food waste.
The Overview
Objective: Create an engaging and educational local food event that connects people with food waste solution partners, and raises awareness about food waste.
Target Audience: The general public, especially individuals interested in sustainable living, food enthusiasts, and those looking to contribute to community causes.
Team members: Lisa (graphic), Lui (graphic), Colin (UX)
Duration: 3 months
About 40% of the entire US food supply is wasted, recording approximately 325 pounds of food wasted per person.
source: Recycle Track Systems
In our Climate Design class, we had the chance to connect with some organizations that are dedicated to addressing food waste issues.
— background context
Boston Area Gleaners: In 2015, they gleaned more than 360,000 pounds of produce in 66 crop types from 54 farms.
Food Forward: In total, the organization has rescued nearly 20 million pounds of produce.
Food Recovery Network: Since 2011, this student-led movement has recovered more than 1,300,000 pounds of food.
Through our conversations, it became evident that these organizations face challenges in gaining visibility and recognition for their impactful initiatives.
— background context
- Street Interviews
“I don’t know about these food waste solutions organizations.”
How might we raise the visibility of those food waste solution organizations to ensure broader awareness and engagement?
solution
“Food Waste” is a heavy topic, but FOOD is not!
Among all potential solutions, we ended up designing a food event to raise quick visibility for food waste solution partners.
positive atmosphere
attract media attention
in-person engagement
Design Deliverables
The design phase aimed to create an engaging food event experience that connects food waste solution organizations and the local audience.
Event Branding - visual identidy
Development of a unique logo and visual elements that reflected sustainability and unity among the partners.
To encourage attendance, we made both physical and digital materials that effectively communicated the event details.
Event Branding - website(homepage)
Clear presentation of event information, showcasing the partners and emphasizing the sustainable theme.
Event Logistics - email notifications
Engaging and informative email notifications are sent to potential attendees and partners, providing key details and encouraging participation.
Event Logistics - event guide
For a better event experience and engagement, the event guide was designed as a piece of handy information.
The following screenshots are other deliverables, drafts, and sketches of the project:
Outcome
Bad Apples got positive feedback from 8 solution partners and 20+ tested users.
One of the solution partners is planning to host a food event inspired by Bad Apples in 2024.
Thanks for viewing
I am very proud of this project because it makes me realize that how UX Design can be leveraged to address societal issues.